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Midjourney vs DALL-E vs Apefx: Honest Comparison

Three platforms, three philosophies. We compare features, pricing, quality, and experience so you can pick the right tool for your workflow.

By Apefx TeamFebruary 27, 202611 min read

Midjourney, DALL-E, and Apefx are three of the most popular AI image generation platforms in 2026. Each takes a fundamentally different approach: Midjourney is a single-model powerhouse with a Discord community, DALL-E is integrated into ChatGPT as part of OpenAI’s ecosystem, and Apefx is a multi-model creative studio. This comparison is honest — we built Apefx, but we’ll tell you where the others win too.

Platform Overview

Midjourney

Launched in 2022, Midjourney is known for its distinctive artistic aesthetic and active Discord community. It offers a single proprietary model with a web interface (still in beta) and Discord bot as the primary interfaces. Midjourney has no free tier, no video generation, and no image editing capabilities beyond basic variations and zoom.

DALL-E (OpenAI)

DALL-E 3 is OpenAI’s image generation model, primarily accessed through ChatGPT. Its strength is conversational image generation — you can chat with ChatGPT to refine your images iteratively. It’s a single model with strong text rendering and natural language understanding, but has strict content restrictions and no video/editing capabilities.

Apefx

Apefx is a multi-model creative platform offering 27+ image models, 10+ video models, 6 editing models, 3D generation, storyboards, and batch operations. It aggregates models from Google, BFL, xAI, ByteDance, Recraft, NVIDIA, and others into a single studio with a credit-based pricing system.

Feature Comparison Table

FeatureMidjourneyDALL-EApefx
AI Models1127+
Free TierNoneLimited (free ChatGPT)50 credits/month
Starting Price$10/mo$20/mo (ChatGPT Plus)$12/mo
InterfaceDiscord + web betaChatGPTDedicated web app
Video Generation✅ 10+ models
Image EditingVary/zoom onlyBasic inpainting6 editing models
UpscalingBasic 2x/4xNoneBria Creative (4K+)
Batch Generation4 at a time1 at a timeUp to 100
Character Profiles--cref (limited)NoneSave & reuse profiles
Storyboards✅ Multi-shot editor
3D Generation✅ Meshy V6
Text RenderingGoodExcellentExcellent (Nano Banana 2)
Content RestrictionsModerateVery strictFlexible (incl. unrestricted)
Max Resolution~2K1024×10244K+ (with upscale)
APIEnterprise onlySeparate pricingPro plan ($29/mo)
Commercial UsePaid plansPaid plansPaid plans

Pricing Breakdown

TierMidjourneyDALL-E (ChatGPT)Apefx
FreeNoneVery limited50 credits/mo
Entry$10/mo$20/mo$12/mo (500 credits)
Mid$30/mo$20/mo (same)$29/mo (1,500 credits)
High$60/moAPI ($0.04-0.08/img)$79/mo (5,000 credits)

Value analysis: Midjourney’s $10/mo plan offers the lowest entry point but includes no video, editing, or storyboard features. DALL-E’s $20/mo bundles image generation into ChatGPT (useful if you use ChatGPT anyway, but expensive if you only want images). Apefx’s $12/mo plan offers 500 credits with access to 27+ models, video generation, editing, and storyboards — the most features per dollar. All plans offer top-up packs starting at $2.99 for extra credits. See full pricing details.

Image Quality

This is the most subjective category. All three platforms can produce stunning images, but they have different strengths:

Midjourney

Midjourney has a distinctive aesthetic — slightly painterly, dramatic lighting, rich colors. It’s consistently beautiful, which is both its strength and limitation. Every image looks “Midjourney.” This is fantastic when that style matches your project, but limiting when you need photorealism, flat design, or other aesthetics.

DALL-E

DALL-E 3 produces clean, detailed images with excellent text rendering. It excels at interpreting complex natural language descriptions and produces reliable, predictable output. The style is more neutral than Midjourney — less artistic flair, but more versatile for practical use cases. Quality is consistently good but rarely extraordinary.

Apefx

Quality varies by model, which is the point. Nano Banana Pro matches or exceeds both competitors for raw quality. BitDance produces photorealism that neither Midjourney nor DALL-E can match. Recraft V4 Pro creates design-ready assets. Flux 2 Klein trades quality for speed. You choose the quality-speed-cost tradeoff for each generation.

The key insight: Midjourney and DALL-E give you one quality profile. Apefx gives you 27+. Some are better than Midjourney for specific tasks, some are worse. The versatility is the advantage.

Ease of Use

Midjourney: Discord-Based

Midjourney’s Discord interface is polarizing. If you’re comfortable with Discord, typing /imagine and adding parameters is straightforward. But your creative work lives in chat channels mixed with other conversations. The web beta improves this but is still catching up. Organizing, searching, and managing generations is cumbersome.

DALL-E: Conversational

DALL-E through ChatGPT is arguably the most intuitive — you just chat. “Make me a logo” works. “Now make it blue instead” works. The conversational approach is natural for non-technical users. However, you have limited control over technical parameters, and the conversational interface makes batch work or precise iteration difficult.

Apefx: Purpose-Built Studio

Apefx is a dedicated creative application with a purpose-built UI. Galleries, projects, batch operations, side-by-side model comparisons, and organized workflows. The learning curve is slightly steeper than ChatGPT’s conversational approach, but the productivity ceiling is much higher. For anyone doing more than occasional image generation, the structured interface pays for itself immediately.

Unique Features per Platform

Only Midjourney Has

  • The Midjourney aesthetic: No other model precisely replicates its look
  • Active Discord community: Real-time inspiration, learning, and feedback from millions of users
  • Blend mode: Merge multiple images into one (Apefx’s Nano Banana 2 Edit does this too with up to 14 images, but the approach differs)

Only DALL-E Has

  • ChatGPT integration: Conversational refinement — ask for changes in natural language
  • OpenAI ecosystem: Tight integration with GPT-4, DALL-E API, and other OpenAI tools
  • Research backing: Direct access to OpenAI’s latest research advances

Only Apefx Has

  • 27+ models in one place: No other platform offers this level of model diversity
  • Integrated video generation: 10+ video models (text-to-video and image-to-video) within the same platform
  • Storyboard editor: Multi-shot visual storyboarding with character consistency
  • Real-time preview: Flux 2 Klein generates near-instant previews for 1 credit
  • 3D generation: Meshy V6 for text-to-3D and image-to-3D
  • Batch operations: Up to 100 simultaneous generations
  • Unrestricted creative modes: Grok Imagine 🌶️ for complete creative freedom
  • Product photography: Bria Product Shot for embedding products into scenes

The Verdict

There’s no single “best” platform — it depends on what you need:

Choose Midjourney if:

  • You love the Midjourney aesthetic and want consistent artistic output
  • You value community and real-time inspiration
  • You only need image generation (no video, editing, or 3D)
  • You’re comfortable with Discord

Choose DALL-E if:

  • You already pay for ChatGPT Plus and want image generation bundled in
  • You prefer conversational, natural language interaction
  • You need excellent text rendering in images
  • Content restrictions are a feature for your use case (teams, education, corporate)

Choose Apefx if:

  • You want access to multiple models and the flexibility to choose
  • You need video generation, editing, storyboards, or 3D
  • You want a free tier that lasts forever (50 credits/month)
  • You need batch operations for professional-scale work
  • You want transparent, credit-based pricing
  • Content flexibility matters (standard through unrestricted)
  • You need character consistency across multiple images

For most creators in 2026, the decision comes down to whether you need a single-model experience or a complete creative toolkit. Midjourney and DALL-E do one thing well. Apefx does many things well. If your creative needs extend beyond basic image generation — and increasingly, everyone’s do — Apefx is the more future-proof choice.

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