The complete guide to character profiles, reference images, and IP-Adapter technology for maintaining identity across AI generations.
One of the biggest challenges in AI image generation is keeping a character looking the same across multiple images. You create a perfect character in one shot — right face, right outfit, right vibe — and then in the next image, they look like a completely different person. This guide walks you through everything you need to know about creating and maintaining consistent AI characters, from the technology behind it to a hands-on tutorial using Apefx.
Character consistency isn’t just a nice-to-have — it’s essential for any project that involves visual storytelling. Consider the use cases:
Without consistency, every image exists in isolation. With it, you can tell stories, build brands, and create cohesive visual worlds.
Standard AI image generation works by interpreting a text prompt and generating an image from scratch. Each generation is independent — the model has no memory of what it produced before. Even if you use the exact same prompt, you’ll get a different face, different proportions, and different details every time.
This happens because of how diffusion models work. They start with random noise and gradually denoise it into an image guided by your prompt. That initial noise is different each time (unless you fix the seed), so the output varies. Fixing the seed helps with reproducibility but not with generating the same character in different poses, outfits, or environments — because the prompt changes, so does the output.
Early workarounds included:
None of these solutions is practical for most creators. What changed everything was IP-Adapter technology and character profile systems.
IP-Adapter (Image Prompt Adapter) is a technology that allows you to pass a reference image to an AI model alongside your text prompt. The model uses the reference image to extract visual features — face structure, hair style, clothing details, color palette — and applies them to the new generation.
Think of it as showing the AI a photo and saying “generate someone who looks like this, but in a different scene.” The text prompt controls the new scene, pose, and context, while the reference image controls the character’s identity.
Key concepts:
Models like Nano Banana Pro use this technology natively — character consistency is built into the model architecture, not bolted on as an afterthought.
Apefx’s character profile system takes IP-Adapter concepts and wraps them in a user-friendly interface. Instead of manually attaching reference images to every generation, you create a character profile once and reuse it across all your projects.
A character profile includes:
The Creator plan includes 3 character profiles. The Pro plan offers unlimited profiles. When generating images, you simply select a character profile and the model automatically applies the identity features to your new generation.
Let’s walk through the complete workflow for creating and using a consistent character on Apefx.
Start by generating the initial character image that defines their look. Use a detailed prompt:
“Portrait of a young woman with short auburn hair, green eyes, freckles across her nose, wearing a weathered leather jacket. Warm golden-hour lighting, shallow depth of field, photorealistic.”
Use Nano Banana Pro (15 credits) for the best character consistency support, or Flux Pro (5 credits) for a cost-effective starting point. Generate 4–6 variations and pick the one that best matches your vision.
One reference image is good; three are better. Using your chosen base image, generate 2–3 more reference images showing the character from different angles:
Use the image editing tools to ensure each reference maintains the character’s key features. The more diverse but consistent your references, the better the profile will perform.
Navigate to Characters and create a new profile:
Now generate new images with your character in different contexts. Select the character profile, then write prompts focused on the scene rather than the character’s appearance:
“[Elena] standing on a rain-soaked Tokyo street at night, neon reflections on wet pavement, cinematic lighting, 85mm lens”
The model will place Elena in the new scene while maintaining her facial features, hair style, and overall look. You focus on the story; the model handles the consistency.
For multi-shot narratives, bring your character into the storyboard editor. The MultiShot Master model (50 credits) is specifically designed for generating multi-shot sequences with character consistency — 9 coordinated shots where the same characters appear throughout the narrative.
Not all models handle character consistency equally. Here’s how Apefx’s models rank for this task:
| Model | Consistency | Cost | Best For |
|---|---|---|---|
| Nano Banana Pro | ★★★★★ | 15 credits | Ultra-quality with native character lock |
| MultiShot Master | ★★★★★ | 50 credits | Multi-shot sequences with auto-consistency |
| Nano Banana 2 | ★★★★☆ | 8 credits | Good consistency with fast generation |
| Flux Pro | ★★★☆☆ | 5 credits | Budget-friendly iterations |
| Recraft V4 Pro | ★★★☆☆ | 8 credits | Design and illustration styles |
For best results, use Nano Banana Pro for hero shots and key scenes, then Nano Banana 2 for fill-in shots where slight variation is acceptable.
When a scene includes multiple consistent characters, create separate profiles for each character. In your prompt, reference both characters and the model will attempt to maintain both identities. For complex scenes, generate each character separately and use the image editing tools to composite them.
Character consistency doesn’t mean every image must have the same outfit. The profile locks facial features and body type, not clothing. You can describe new outfits in your prompt while maintaining character identity:
“[Elena] wearing a formal black evening gown, standing in a grand ballroom, dramatic chandeliers, warm ambient lighting”
You can maintain character identity while changing art styles. Generate Elena as a watercolor painting, an anime character, or a pixel art sprite — the profile preserves identity features while the prompt and model choice control the style. This is powerful for creating diverse content featuring the same character.
For stories that span time, you can create multiple profiles for the same character at different ages. Create “Elena — Age 10,” “Elena — Age 25,” and “Elena — Age 60” as separate profiles, each with appropriate reference images. The underlying facial structure will be similar enough to read as the same person.
Character consistency transforms AI image generation from a novelty into a professional storytelling tool. With Apefx’s character profiles and models like Nano Banana Pro, you can build entire visual worlds where characters maintain their identity across hundreds of generations. Start with a strong reference set, choose the right model, and let the technology handle the rest.
Create your first consistent character
Sign up free — 50 credits/month, character profiles included on Creator plan ($12/mo).
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